3 key trust touchpoints that make a home-based business a best seller

Trust touchpoints envoke a sense of safety, space to breathe and let your conscious customers digest their options. As a product creator you rely on the customer transaction process to sell products. For your conscious customers this is where trust touchpoints come in.

4 stages of autism awareness as a ‘neurotypical’ business owner

Being a home-based business owner and running a business during the biggest shift in the way we work in 109 years has been challenging for everyone. But realising you’re a person with autism and coming to terms with something that both feels like home, and also still feels so unknown is a whole other realm of re-working the way I work as a home-based business creator.

5 Tips to Clarify Your Brand Message and Build Stronger Connections

Struggling with a fuzzy brand message? Discover five transformative tips to clarify your brand message and build stronger connections with your audience. Say goodbye to confusion and hello to meaningful engagement that grows your business.

7 Enlightening Ways to Make Your Brand Irresistible 😍

Unlock the secrets to making your brand irresistible with these seven enlightening strategies. From uncovering your brand’s unique story to crafting compelling calls to action, learn how to stand out and captivate your audience effortlessly. Dive in and transform your brand today!

Algorithm Frustrations, Be Gone! Cracking the 80-Person Echo Chamber

Feeling stuck in the social media algorithm rut? Discover how to break free from the echo chamber and make the algorithm work for you. Learn strategic tips to boost your reach and engagement, ensuring your content gets seen by more than just the same 80 people.

Embracing Change with the Assistance of Artificial Intelligence

Change is a part of life, and those who are best able to adapt to it are the most successful. Artificial Intelligence (AI) is a major force of change that is impacting many different industries and aspects of life. AI machines are able to learn and improve on their own, making them a useful tool for those who experience change frequently. AI can be used as online business assistance technology, making it a valuable asset for business leaders who need help saving time and energy. Here’s 3 ways I use it as a force for good change.

Escaping the Content Creation Trap: How a Fairy-God Marketer Can Save Your Time and Sanity

Are you trapped in the endless cycle of content creation, feeling like your time and energy are slipping away? Discover how a fairy-god marketer can rescue you from this chaos, allowing you to reclaim your productivity and sanity. Learn to create purposeful content that truly resonates with your audience while achieving the work-life balance you’ve always dreamed of.

Is an easy business possible? The simply joyous business model says yes.

When I first came up with the concept of the simply joyous business model my first thought was “wow, that was easy”. The six months before this epiphany were spent trawling back through every last piece of strategy I knew, looking for god only knows what. This was a game changer I had been not so patiently waiting for.

No next step? Make business decisions with brand values and archetypes

When you put brand values and archetypes at the core of your business, you always have an anchor point to refer back to. A place that feels like home. A sanctuary you can return to and weather any storm from. Especially when you’re at ‘no next step?’. The answer in that unknown place is – next step, make business decisions with brand values and archetypes.

Recovering from Social Emotional Exhaustion

Uncertain times calls for greater equilibrium

Let me know if you resonate with anything in this one…

The biggest challenge I have personally risen to time and time again in the last two years is being able to notice when I feel as though I’m “going down“.

In these moments I feel as though my hyper-vigilance is amped up to the max. And on quite a few occasions I was actually experiencing dissociation. 

Yep it had kept me safe all these years. But in the depth of all the uncertainty, I wanted to feel secure, confident and able to choose to maintain my sense of equilibrium. No matter what.

As I became grace under fire, each time starring down the flames in these moments that threatened to reduce me to ashes. I gradually created the pause to engage from 4th gear to neutral to observe.

I realised that I certainly had been relying on old patterns, habits and crutches that helped me survive from ‘before’.

And that I had been hiding this so strongly every day to ‘fit in’ and ‘act normal’ that it was exhausting me.

This was social emotional exhaustion at the deepest depths. 

This exhaustion often came from me unconsciously emulating the approach of others.

Contributing to spaces in the hope of being liked. 

Always being just a little bit not me. 

Leading with my not self. 

All in my wish to belong.